Woodworking is a wide business industry that can involve engineering, interior design and even art aspects in people’s lives. Having said that, woodworking remains a strong industry with a large demand, especially for people in New Canaan, Connecticut.
Douglas Knight New Canaan, a woodworking entrepreneur, shares his insight about the woodworking industry. He explained the benefits of having custom wood furnishings and items in your home:
- Ensured quality – when you inquire about woodworking services, you can be assured of the quality of the material that was used. Some woodworking businesses also give the option of picking the type of wood you want your item to be made from, such as oak, maple, willow, etc.
- High customization – some customers want one of a kind pieces to add to their collection. Affluent individuals in New Canaan would highly prefer these types of products. The ability to choose which design you want to place in your home is a plus.
- Durable – the best thing about furniture and items made from wood is that they can last you a lifetime. Given the high-quality work of custom wooden items, you can be assured of products that are durable, classy, and can be a timeless addition to your collection.
Douglas Knight New Canaan shares his woodworking business in New Canaan, and how locals entrepreneurs and workers can learn from him.
How New Canaan’s Woodworkers Can Learn From Douglas Knight
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Integrating technology and skilled craftsmanship
Technology is a great feat for the woodworking business. Now, people don’t have to spend too much time refining pieces of raw materials. This costs too much in terms of time of completion and labor. Douglas Knight found a way to integrate technology by assigning machinery to the refining process of wood. Once the rough edges are cut, he assigns skilled craftsmen to place in specific details according to the design given by his customers. This combination of contemporary and traditional techniques makes it possible for him to have a quick turnaround time but still have the intricate quality of human work.
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Giving the customers a variety of choices
For Douglas Knight, woodwork isn’t just about one area such as home decors or small trinkets. He preferred to expand his business to cater to customers who need all types of woodwork items such as tables, chairs, cabinets, home decors, and even vintage toys. He explained that his initial strategy was to start with a single focus. Mr. Knight’s business became popular because of his woodwork furniture. He went further to expand his business by including other items that customers demand. Mr. Knight went to design conventions to introduce his new products in New Canaan. The best way to make your business grow is to increase your choices over time.
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Watch out for the trends
Although Mr. Knight prides himself on his classic woodwork furniture and home decors, he keeps a keen eye on the trends when it comes to these products. He noticed that people enjoyed having minimalistic furniture and items around the home. He also introduced a series of minimal-style home items apart from his classics, and there was a positive response. The younger demographics preferred this style, and he was happy to serve both the younger and older population of New Canaan. His advice to woodworking entrepreneurs is that they should learn to stay grounded with their roots, but always keep an eye on the popular trends.
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Nothing beats quality
The reason why people choose woodwork items is that of its quality. It’s not about the price, and style can be secondary. People often choose wooden items because they can last for a long time and can even be an item of value to be passed on to future generations. This is why Mr. Knight puts quality first above all his operational systems. He prefers to purchase raw materials from the best local producers and top exporters. He makes a regular inspection at his warehouses and workshops to make sure that all personnel are following his guidelines. Quality is what allowed Mr. Knight’s business to rise to fame, and he believes that this is what New Canaan locals are still looking for his products.
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Make the right connections
Mr. Knight’s woodworking business didn’t just start growing by itself. He recognized that he needed great connections with people in the local area. This included home depot shops, furniture stores, and even the local home goods stores. He promoted his top sellers and eventually he made into New Canaan’s retail scene. He believes that being confident about your product allows you to make the right connections to get your business in a larger market.
If you are considering a business in woodworking, consider these tips from Mr. Knight. He has solid insights on the effective practices that can surely make your business in New Canaan grow.